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Meet Our Founder

Vanessa Pichelli founded Siena Vida after a summer spent sewing alongside her grandmother Ida, a master seamstress. She taught me to sew, and to love things made with patience and care.

Noticing that nearly every accessory was made from polyester, I set out to create everyday sustainable luxuries, each one handmade in our Toronto studio from natural fabrics, made slowly and made to last.

With love,

Vanessa

Siena vida

How the name came to be

SIENA: For the Italian town where I biked through vineyards at sunset, a memory I return to often.

VIDA: A blend of my name, Vanessa, and my grandmother's, Ida, the seamstress who inspired it all.

Sustainability

At Siena Vida, sustainability isn't just a practice. It's a promise. We choose natural fabrics for every piece we make, so each design reflects care for both people and the planet.

We believe small choices, made consistently, can grow into something powerful. That's why we plant a tree for every order, no matter the size. It's our way of leaving the earth better than we found it, and of inviting you to join us.

From our studio, to you.