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Meet the Founder

After learning to sew from her Nonna, Vanessa Pichelli launched Siena Vida with the goal of transforming a hair accessories market that resulted in too much environmental harm and not enough product durability. Vanessa brings trend-setting styles to life sustainably.

Sustainability

At Siena Vida, we appreciate that all life on Earth is impacted by the way we live our lives and the choices we make. That’s why we’re using all the resources we have - our business, our voice, and our imagination - to do something about it. 

Limiting our footprint is not good enough for us - we strive to make a positive impact on the Earth and that’s why we plant a tree for every single order. It’s our way of empowering you to join us on our mission to make a long-lasting, positive influence on the environment.

Transparency

We believe sustainability goes hand-in-hand with transparency both in the supply chain and in our pricing. You should know what you’re paying for so that you can better understand the value of the products you buy and the impact they have on small businesses and the environment. 

Transparent pricing means you know why our products are sold at the price listed. This should be the new normal and we encourage other brands to do the same.

You can find our Transparent Pricing Chart under each product's description.

Locally Sourced

We produce high-quality, long-lasting products sourced from sustainable materials and practices. That is why all of our sustainable fabrics are sourced from local, women-led businesses - we are driven to foster a strong community and a healthier environment.   

Giving Back

We donate a portion of our profits to causes such as Women’s Habitat, World Vision Canada, and Light Up The Dark. These organizations are dedicated to the breaking of barriers, uplifting of women, and positive mental health advocacy.